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What is meant by titles and descriptions and how best can these be written?

Titles

In the context of directory submissions, titles are the links with which a directory points to a site. Titles could be anywhere between 2 to 5 words long and should be written in such a way that they target the terms you're looking to rank for while also being interesting enough for readers to click on them.

Titles are important since search engines find and classify the relevancy of your site based on these link titles (also called anchor text) as they appear in the directories. Therefore titles can be used to target specific words or search terms, which will consequently help in getting your web site to rank high for those terms on the search engines.

For example, if you have a real estate website - www.choiceofhomes.com - instead of using 'Choice of Homes' as a title, you could use 'Homes for Sale' or 'Homes for Rent'. This not only tells the users but also the search engines, that the site deals with buying and renting of houses and it could lead to an improvement in rankings for those terms – 'Homes for Sale' and 'Homes for Rent'.

Descriptions

A description is a short, yet informative paragraph, which should ideally represent or explain what the site is about. Features and benefits may be included as long as it doesn't make the description sound too promotional. The description should include content that the target audience would be interested in reading. It should, in a few brief sentences, establish to the readers and search engines, the nature and purpose of the site.

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