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What are the guidelines pertaining to titles and descriptions?

Some guidelines to be followed while writing a title are:

  • The title should aptly describe (in 2-5 words) what the site is about.
  • The title should be meaningful and should not read like a list of keywords
  • The title should sound objective and not promotional
  • The title should not be all upper case
  • Avoid exclamation marks (!), exaggerated expressions (best, cheapest, greatest) and repetition of keywords.

The above guidelines are also applicable while writing a description; plus:

  • Do not mention any pricing details or other promotional details that are subject to change with time
  • A description should ideally contain 200-250 characters
  • Avoid including contact details in the description
  • Avoid capitalizing the first letter of each word in the description
  • Avoid ending a description with words like 'etc', 'and others' or even '….'
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