Now that we've gone over just how you can create informative content, let's talk about how you can get links that drive traffic to those noteworthy posts...
First and foremost, any good linking strategy begins with high quality content. Your content needs to be so good that anyone who reads it feels indebted to you for putting it out. They have to leave your site knowing that you are going to be a continual source of reliable information that they can visit again and again. So, you have to use the strategies that we've suggested to create posts that are attention-grabbing
and altogether unique. But that’s not enough.
In order for your site to garner real backlinks and real rankings, you need to actively market your links. You need to be able to get websites who’ve never heard of you to look at your content and give you a one-way backlink. If you can’t do this, no matter how good your content is, it is most likely going to sit in the archives of Google, only to be found by a handful of people who accidentally stumble upon it.
So how do you market your content so it gets more links?
Become a Guest Blogger
The more real people you get to your website, the higher your chances of getting more backlinks.
This is quickly becoming one of the most popular ways to build links. Simply ask a popular blog moderator if you can write a monthly (or even one-time) guest post for their site. In exchange, you'll only ask that they allow you to include a link to your site within the post. If you really give it some thought, it's a win-win situation. The blog owner gets new free content on their site, and you gain the ability to reach a whole new audience.
So, why not do some guest writing on other people’s websites. Create a high quality content post about something that’s relevant to both websites. Don’t write your guest post just to get a backlink, because that won't really draw in new readers/customers. Instead, write it to attract real people to your website. Remember, the more real people you get to your website, the higher your chances of getting more backlinks. So, include information
that they won't find elsewhere and posts that answer their key questions, rather than “fluff” pieces that provide little to no knowledge of the topic.
Also, be strategic about where you place links. In your author bio, link to your new content piece instead of your home page. This will give your content piece more link juice as well as more visitors. Alternatively, you can link to your home page in your bio section but link to your content page in the actual guest post itself.
You may even want to consider asking them to guest blog for you, in turn. This way you can get some new free content for your site, as well, and give them the same opportunity to backlink to their blog.
Build a Network of Contacts in Your Niche
If you’re focusing on one key industry and are trying to rank, then it’s a good idea to build as many relationships as possible within your niche. Don't hesitate to speak with other webmasters and website owners. Connect with them on Twitter
. Comment on their posts. Let them know that you exist and that you are involved in the community. You may even want to consider contributing to their communities.
There is no such thing as too many contacts. In fact, you should try to reach out to as many professionals within your industry as possible. You can't be shy here, especially if you want to get those links. So, don't hesitate to email them directly if you want to begin building a rapport with them, or even ask for any advice or help that they can offer to a new content marketer, such as yourself.
The main problem that holds many people back is the notion that reaching out to others within the same industry will lead to rejection. However, you may be surprised by how many blog moderators and site owners are willing to help, especially if they understand how rewarding a mutually beneficial business relationship can be.
Ultimately, you'll want to help them succeed in whatever way possible, because that will fuel your own content marketing success as well. When you have something that you want to promote, you can come to them and ask them for the favor. After all, you’ve been so helpful in the past; they probably won’t hesitate to give you a hand, right
Find Out How They Did It and Do the Same
Another way you can bump your content to the top is to take really analyze the current top listing’s strategy and figure out how they did it. What did they do differently to rise in the ranks? Utilize tools like Open Site Explorer or Majestic SEO to probe into their linking structure. Who’s linking to them? Does it look like a self-generated linking strategy, or was it done through relationships? Essentially, you are looking for key strategies that they have
employed that you may not have even thought of when creating your link-building campaign.
If their strategy was self-generated, see if you can replicate it. If it was generated through relationships, see if you can find similar relationships to promote yours. If your content is outright better than theirs, you might even want to try getting those sites to replace their links altogether. Do anything within your power to discover the secret behind their success and use it to your own advantage.
Remember that customers who are relying upon them for their content (thanks to the links that they have achieved) are also probably relying upon them for their goods and services when it comes time to click that “buy” button. So, figure out how they are attracting those visitors and don't hesitate to copy their strategy (or even improve upon it).
In fact, you may want to take ideas from all of your major competitors and blend them into one amazing content marketing, link-building strategy.
Build the Buzz via Social Media Networks
Again, we cannot stress the importance of using social media in your content marketing strategy, even when it comes to building links. As a matter of fact, social media is practically a mecca for link builders, because you have the ability to reach so many people at once. Not to mention that these platforms make link integration within your posts simple and straightforward.
Go on your social media networks and start building the buzz for your content piece. Publish it on your Twitter account as well as your Facebook account. Spread the word about it as much as possible, so that it gains maximum exposure. Message other Twitter users who you have a strong relationship with and ask them to tweet out the link to your piece of content.
If your content is catchy enough, there’s a good chance that other people will keep retweeting it, sharing it, or tweeting it across the multitude of social media networks. It will spread like wildfire, and your target audience will not only gain valuable information, but they will learn about your brand. This method can help drive a lot of traffic to the content and bring you a lot more backlinks.
These strategies will help you get your new content ranked higher, which will garner more links for it. One of the biggest mistakes that webmasters fall prey to is assuming that great content will equate to great ranking stats. Don’t ever assume that just because you have new, informative, well written content, you’ll rank. You need to put in the work to build it backlinks. Once it hits a certain threshold, like hitting the front