You instead want links being built for you, on auto-pilot, month after month.
The two biggest mistakes people make with their link building are:
❌ Building links on an ad-hoc basis
❌ Giving up after a one-time link building activity
Instead, the right way to go about building links involves:
✔ Building links consistently month after month.
✔ Maintaining your link velocity because Google looks at link velocity.
Link Velocity is the rate at which links are built over time. But how many links do you need and at what rate? It can get tricky. While there is no magic number, building loads of links on an ad-hoc basis raises a red flag. And not building any links for your site obviously translates to no results.